The Process

Market Analysis

Consumer Profile / Product Positioning / Site Review

Project Visioning

Buyer Profile Targeting / Experience Development / Environment Theme / Trends Application

Interior Design

Space Planning / Interior Architecture / Finishes, Material & Furnishes / Construction Drawings

Graphic Design

Visual Language / Graphic Layouts / Interactive Display Design

Project Management

Scheduling / Coordination / Communication


Milling / Displays / Technology Elements / Scale Models


Crating / Shipping / On-site Installation

Grand Reveal

Final Walk-through / Success Analysis

Founded By Claudia Gerster

Claudia has over 25 years of experience working in community development programming, interior design and construction. Her experience spans all facets of the industry, including master planned communities, multifamily, mixed-use, resort/recreational, hospitality and education.

Prior to founding Creative License, Claudia led the efforts of two companies providing international retail, residential and hospitality environments. She has designed and overseen the creative development of projects throughout the continental U.S., Hawaii, Caribbean Islands, Mexico, India and Dubai.

With an education in both Fine Art and Interior Design, Claudia has the rare distinction of being an Interior Designer who holds a Real Estate license and has sold resort, fractional and single-family residences. She understands how to bring target markets and current trends together with community planning to develop a strategic approach to programming and designing highly successful environments.

Claudia formed Creative License in 2008 as a “Boutique Design Firm”, bringing together multigenerational experienced professionals including talented interior designers, architects, graphic artists, millwork craftsmen and procurement specialists to provide a personalized and hands-on approach to business. Her mission is to take “Creative License” and color outside the lines to provide unique, highly innovative and memorable spaces.

Bridget Hartle

Director of Design

Bridget has over 10 years of experience in the Interior Design and Architecture fields. Due to her years of experience within the architectural field she is able to bring a unique and knowledgeable understanding of construction and code requirements to Interior Design. Bridget spent 5 years specializing in hospitality and commercial environments including working closely with Marriot International, Starwood Worldwide, and a number of other boutique lines. Through her involvement with hospitality design she was able to develop a deep understanding of how to communicate a project brand within the interior environment.

John Cajowski

Senior Job Captain

John has over 12 years of experience in collaborative Retail Commercial Design. His degree in Advertising Art and Design helps shape his work in Architecture, Interior and Furniture Design. He is able to create and coordinate complete Building Dept. Submittal sets for City approval including Structural Engineers, MPE Engineers, Lighting Design and Architectural Review and Stamping.

Katie Carnahan

Managing Graphic Designer

As the Managing Graphic Designer, Katie is responsible for blending the brand identity, visual communication and messaging to seamlessly integrate with the interior architecture & marketing environments we create. She works closely with marketing, design and fabrication teams to ensure each display has an identity of its own and produces graphically suited solutions for our clients.

Whitney Webb

Director of National Accounts

Whitney Webb comes from a background in the fine art business, media and marketing. She brings over ten years of experience developing trusting relationships with clients and vendors by providing a highly organized process to ensure successful project execution. Her knowledge of media and graphic design offer a great understanding of the creative process and the coordination required for production.

Meet our team


Our expertise guides you to the perfect result.

Our strategy, experience, and process ensure that your project is completed at the highest level possible. The proof is in the work.

Now, View our Client Portfolio