The Process

Market Analysis

Consumer Profile / Product Positioning / Site Review

Project Visioning

Buyer Profile Targeting / Experience Development / Environment Theme / Trends Application

Interior Design

Space Planning / Interior Architecture / Finishes, Material & Furnishes / Construction Drawings

Graphic Design

Visual Language / Graphic Layouts / Interactive Display Design

Project Management

Scheduling / Coordination / Communication


Milling / Displays / Technology Elements / Scale Models


Crating / Shipping / On-site Installation

Grand Reveal

Final Walk-through / Success Analysis

Founded By Claudia Gerster

Claudia has over 20 years experience working in the real estate community. Her experience spans all facets of the industry, from resort real estate (whole, fractional and timeshare ownership) to retail spaces to urban mixed-use projects to suburban master-planned communities and international developments.

Prior to founding Creative License, Claudia led the efforts of two companies providing international retail, sales and restaurant environments. She has concepted, designed and overseen the creative development of over 350 interactive, educational, leisure-oriented and sales spaces in more than 20 countries.

With an education in both Fine Art and Interior Design, Claudia has the rare distinction of being a designer who not only holds a real estate license, but who has actually sold both resort and fractional real estate. As a result, she brings a highly strategic approach to the planning and execution of all of her projects. All of the tools Claudia develops are immediately beneficial to a sales team, assisting in storytelling, changing perceptions, creating value and ultimately, producing sales.

Professional Organizations: Urban Land Institute – Urban Development Council Member, National Homebuilder’s Association, American Resort Development Association

Bridget Hartle

Director of Design

Bridget has over 10 years of experience in the Interior Design and Architecture fields. Due to her years of experience within the architectural field she is able to bring a unique and knowledgeable understanding of construction and code requirements to Interior Design. Bridget spent 5 years specializing in hospitality and commercial environments including working closely with Marriot International, Starwood Worldwide, and a number of other boutique lines. Through her involvement with hospitality design she was able to develop a deep understanding of how to communicate a project brand within the interior environment.

John Cajowski

Senior Job Captain

John has over 12 years of experience in collaborative Retail Commercial Design. His degree in Advertising Art and Design helps shape his work in Architecture, Interior and Furniture Design. He is able to create and coordinate complete Building Dept. Submittal sets for City approval including Structural Engineers, MPE Engineers, Lighting Design and Architectural Review and Stamping.

Katie Carnahan

Managing Graphic Designer

As the Managing Graphic Designer, Katie is responsible for blending the brand identity, visual communication and messaging to seamlessly integrate with the interior architecture & marketing environments we create. She works closely with marketing, design and fabrication teams to ensure each display has an identity of its own and produces graphically suited solutions for our clients.

Whitney Webb

Director of National Accounts

Whitney Webb comes from a background in the fine art business, media and marketing. She brings over ten years of experience developing trusting relationships with clients and vendors by providing a highly organized process to ensure successful project execution. Her knowledge of media and graphic design offer a great understanding of the creative process and the coordination required for production.

Meet our team


Our expertise guides you to the perfect result.

Our strategy, experience, and process ensure that your project is completed at the highest level possible. The proof is in the work.

Now, View our Client Portfolio