P83 is the entertainment district of Peoria, AZ. It is becoming highly developed and a destination people are wanting to live. It has the amenities of a city but more tucked away and in close proximity to Lake Pleasant. The demographic for this area is younger adults. Glendale Community college is right down the road so the residents of Paradise at P83 are students & young adults starting their careers. With that in mind, Paradise at P83 is a luxury apartment complex that is highly amenitized and has strong branding throughout the whole property.
For the design, the vision for the space was a modern take on “paradise” with an urban flare. We used botanical touches with bold colors that contrasted with black metal accents & warmer wood tones. Together these all made for a unique & memorable space.